About Kevin

KD MUGSHOTKevin is a business adviser, marketing expert, motivational speaker and author.

He has written sixteen books, which have sold over 150,000 copies. They have been voted Telegraph Business Club Book of the Week, WHSmith Book of the Month, Foyles Book of the Month, nominated for CMI Management Book of the Year, and translated into over a dozen languages. He has been voted Best Speaker at a number of conferences.

After 20 years in advertising and direct marketing, he has spent the last seventeen years as an independent troubleshooter, advising companies on how to improve.

He can turn his hand to many things: signature programmes based on his books; motivational speaking; facilitating awaydays and conferences; training; repositioning brands; producing business and marketing plans, strategies and creative solutions; advising on company structures; writing speeches; improving new business effectiveness; pitch writing; and action non-exec work.

In agencies, he has worked with over 400 clients, deployed £600m of funds on more than 200 brands, overseen over 1,000 projects, and won 35 awards for creativity and effectiveness.

As Expert Advice, Kevin has completed over 700 jobs for 150 clients, including Arcadia, Dentsu Aegis, Design Bridge, Discovery Channel, Engine, The Guardian, Iris, Jones Lang LaSalle, JWT, London Stock Exchange, M&C Saatchi, Maxus, Metro, Millward Brown, Mindshare, Moonpig, News UK, Nokia, Orange, Pagefield, RBS, Royal Mail, Saatchi & Saatchi, Shell, Strutt & Parker, T-Mobile, Yahoo, and 100% Open.

  • The Ideas Book explains how to generate excellent ideas and run effective brainstorms. It is highly popular talk and training theme.
  • The Diagrams Book has sold 50,000 copies and pioneers the art of visual thinking. It is already available in six languages, with more to come.
  • His Greatest Hits blog summarises the thinking in over 250 business books and is accessed by 1000s monthly. It is a highly fertile training
  • He has trained over 5,000 people in Tick Achieve – how to get stuff done.
  • The Business Bullshit Book highlights the absurdity of modern language at work, leading to a number of TV, radio and press appearances.

Every year he travels to somewhere he has never been. He flies birds of prey, collects classic guitars, and has released twelve albums. He is married to Sarah, and has two daughters, Rosanna and Shaunagh.


“Kevin Duncan has a winning way with words.”

British Airways Business Life

“He does for business what Nike does for sport.”

Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide

“Short, direct and powerful.”

Seth Godin

“A treasure trove of laser-bright insights—not the least of which come from Duncan himself.” 

Marty Neumeier, author of Zag and The Brand Gap

“Refreshingly no-nonsense.”

Henry Hitchings, author of The Language Wars

“For business and marketing students. It’s crisply written and very clear.”

Dave Trott, Author Predatory Thinking

“Packed full of practical and proven ideation techniques honed from 30 years at the sharp end.”

Jonathan Harman, Managing Director, Media, Royal Mail MarketReach

“Kevin’s bite-size techniques are practical and immediate, unlocking the creativity that lies within.”

Paul Davies, Director of Marketing Communications, Microsoft

“A fast, no bullshit shot in the arm for all of us who forget how simple business can be. Punchy + Bouncy = Refreshing!

Chris Baréz-Brown, Founder of Upping Your Elvis, and author of Shine and Free!

“This is like a training camp for people who want to have great ideas.”

Mark Earls, author Herd and I’ll Have What She’s Having